1. Use Testimonials in Your Course Marketing
People want to know that others have taken your course and have benefited from it. This “social proof” reduces the risk people feel in signing up for your course.
According to research done by BrightLocal, 88% of consumers trust online testimonials and reviews as much as they do personal recommendations…this is HUGE!
Use this to your advantage by collecting and using testimonials – especially video testimonials – as often as you can!
2. Hold a Free Challenge
Have you ever seen these free 5, 7, or even 30-day challenges being promoted online?
A free challenge can be a FANTASTIC way for business owners to gain the trust of their audience and to promote their course in a non-spammy way.
Create content that you’ll share with your audience on each day of the challenge, and then deliver it via a Facebook group or email.
At the end, be sure to offer an exclusive discount for anyone who wants to buy your course!
For more on creating your own challenge, check out my post, How to Prepare, Plan and Launch a 7-Day Challenge.
3. Offer a Money-Back Guarantee
Unfortunately, some people will use this as a way to get a free course – buying it, but knowing full well they’re going to request a refund.
To protect themselves against this, some course creators require students to prove they’ve done all the course work before getting a refund. While not a foolproof strategy, this can definitely reduce refund requests.
4. Offer a Free Trial of Your Course
Another proven strategy is to offer a free trial of your course so people can try it out before buying the whole thing.
Typically, this would involve offering access to a portion of the course for a limited time.
After a set period of time – usually 7 days – users will be automatically charged the full price of the course (they’ll have given their credit card info at signup).
Remember how Neil Patel got such good results from his 30-day guarantee? Well, offering a free 7-day trial earned him 15% more sales than the guarantee did!
5. Offer Tiered Pricing
Tiered pricing is a strategy often used with digital products and services. It basically involves offering different packages with different price points.
For example, you might offer a basic version of your course for $129 and a premium package for $250. Typically, the premium package will include perks like one-on-one support, maybe some live Q&As, access to a private community, etc.
6. Create a Shorter Course on Udemy
While Udemy isn’t the best platform if you want to sell a higher-priced course (most of their courses sell for around $15), it IS a great way to get exposure through their extensive marketplace.
Offer a shorter version of your course on Udemy, and then tell students how they can access your full-length, more in-depth course.
This will give people a way to try out your stuff before they invest in the whole she-bang!
7. Get Affiliates for Your Course
Struggling to reach people in your niche?
Reach out to bloggers or influencers in your field and see if they’re interested in promoting your course as an affiliate.
This means they’ll promote your course to their audience via their website, social media and email list, and get a portion of each sale made through their affiliate link.
An affiliate program is a great way to reach your ideal students with little to no risk on your part!
Not sure where to start? Check out affiliate networks like CJ.com or ShareASale, or consider setting up your own affiliate program using a WordPress plugin like AffiliateWP or Affiliates Manager.
8. Create a Marketing Funnel for Your Course
This is a strategy you can (and should!) use with all of the other strategies on this list.
Have a funnel in place to move people from social media, Udemy, your website, etc. to your course.
Through offering free products and content (e.g., a challenge, a webinar, etc.), you’ll be able to get people onto your email list and build relationships with them over time.
And of course, you’ll also let them know about your course!
9. Offer a Transformation
I’m going to let you in on a secret. People won’t buy your course in order to learn something. They may not even buy your course in order to solve a problem.
They want a transformation.
They want to know what their life will look like before and after they take your course.
For instance, which sounds better to you?
Think about what transformation your course provides, and make sure you articulate this in your course title and marketing content!
10. Write Blog Posts About Your Course Topic
Some course creators are afraid to create too much free content on their course topic. They worry that people won’t buy the course if they get too much free advice or help!
However, in my experience, the opposite is actually true. Content marketing is all about providing HUGE value through your content…so that you can show your audience that you know what you’re talking about.